Inclusivity in Beauty with Fenty Beauty
Fashion brands and retailers aren’t the only ones that are starting to make a difference when it comes to inclusivity. In 2017, Rihanna launched Fenty Beauty with 40 different shades of foundation. This inclusive debut collection and its massive success disrupted the beauty industry. It made it clear to other makeup brands that there was a demand for a wide, diverse range of tones. Rihanna pretty much set a new standard in the beauty industry. At the start of this year, she introduced Pro Filt’r Concealers by Fenty Beauty that are more inclusive than the brand’s initial launch, available in 50 shades to suit customers’ skin tones.
Fenty Beauty Named 2018’s Most Genius Companies
Fenty Beauty’s continually evolving line of products has caught the attention of many, earning praise from social media and recognition from others in the industry. Not only were they named Time Magazine’s Best Invention of 2017, but Time Magazine also named them their Top 50 Most Genius Companies of 2018. In a paragraph written by Time, they acknowledge their decision by stating the following: “In only a year, Fenty Beauty has pulled off a makeover of the makeup industry.” They continue by noting how Fenty has continually strived to make the makeup world as inclusive as it should have always been.
Why People are So in Love with Fenty Beauty
The reaction to this beauty line has been nothing but positive. Many were waiting for a brand like Fenty Beauty to come along that a handful of the darkest shades almost immediately sold out. One of the models of the Fenty Beauty line, Nneoma Anosike, summed up why Fenty Beauty is so important, writing on her Instagram, “The beauty world for people of color has welcomed yet another brand that goes into understanding that we melanins have different undertones and shades – not just 3 but multiple! We have amazing brands representing us, yes, but not enough.” Although the beauty industry has failed numerous times to represent people of color in ads and with products, Rihanna along with other celebrities and beauty moguls are taking matters into their own hands.
Inclusivity within The Beauty Industry
The beauty industry has started to make some great strides with this new era of inclusivity. Aside from Rihanna releasing her Fenty Beauty and offering an innovating range of 40 foundation shades considering albino women as well as women with darker completions, Cover Girl also made a bold move in making James Charles, a YouTube beauty guru, the first male face of their brand. It is evident that the industry has taken some groundbreaking steps towards making diversification a priority in the development of new beauty products. Brands need to start considering ways in which they can make more of an ethical stance and make it apart of their cooperate social responsibility to be more inclusive instead of looking at this social issue as a way to increase within their business.
