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About The Guru


What is fashion? Fashion is hard to define because it means something different to everyone. Many people have their own opinion of what fashion is or what fashion means to them. If we want to get technical, according to the dictionary fashion means: a prevailing custom or style of dress, etiquette, socializing, etc., or a conventional usage in dress, manners, etc., especially of polite society, or conformity to it. But, what does fashion really mean to most people? When most people hear the word “fashion,” runways, models, expensive clothes and superficial attitudes may come to mind. If you ask most people what fashion means to them, they’ll probably respond with: “fashion is a way of expressing oneself”, “fashion is an art”, or “fashion is playing around with and breaking the rules of conventional dressing.” In reality, fashion is a much broader concept than that. Fashion is expressing the essential features of oneself on an everyday level, and how we project that through our clothes. What we wear is who we are and it’s personal.

Where Do Fashion Trends Come From?

Fashion trends start and evolve through five ways: from the runway, from street style, through celebrities, through fashion bloggers, and through different fashion capitals around the world. Many of today’s current trends are inspired by the looks that designers send down the runways each season during Fashion Week events in New York, Milan and Paris. The term “street style” essentially refers to everyday looks that can be seen on the streets. These are looks that people wear in their everyday life that make an impact on those who pass them by and become inspired by them. The public follows celebrities every move, which makes celebrities highly influential. Celebrities are one of the biggest driving forces in creating fashion trends. Fashion bloggers have great taste and are creating trends in the fashion world. Designers often turn to bloggers to wear and help promote their products, because they are aware of their influence. These bloggers are often called influencers. Fashion and trends are different all over the world.  People often look to see what is happening in the fashion capitals of the world – New York City, Paris, Milan and London, to see what people are wearing and follow those same trends.

Evolution of Fashion Trends

Fashion trends will suddenly become very popular, disappear over time, then it will reappear again and serve as inspiration again in the years to come.

Who We Are

Fashion Style Guru is here to let you in on all the latest fashion trends. Every season comes with new trends and it’s only right to share them with you! We will be discussing fashion trends for women, men, kids and more. Stay tuned…..

Fashion Style Guru